Channel Integration

FurnitureDealer.net – Our Focus is Helping FURNITURE DEALERS Succeed On The interNET.

FurnitureDealer.net’s mission is to be the world expert at click-to-store, bricks-and-clicks, or multi-channel online furniture retailing. Unlike other furniture websites that are run by pure-play internet only e-tailers, whose shopping carts and nationwide marketing aim to marginalize and eliminate retail stores and retail salespeople, FurnitureDealer.net’s multi-channel approach focuses on long term success for local bricks and mortar furniture retailers. We work exclusively with home furnishings retailers and implement winning online strategies that play directly to their local core competencies of showrooms, inventory, expert sales assistance, brand and reputation, delivery and after sale service capabilities.

Channel Integration: We Help Local Retailers Integrate the Internet Channel Into Their Existing Business.

Having a great website is only the first step. Success requires thinking outside the box (or more specifically, thinking outside your retail store box). Your company’s employees (from merchandising, to marketing, to store management, to sales and customer service) must change the way they manage the business and interact with customers. They need to incorporate the web and email into their business strategy, processes and thinking.

Most consumers will not see a retailer’s website as separate from its stores. Nearly eighty percent of furniture shoppers use the internet as part of their shopping process. If your two retail channels (stores and website) fail to offer a unified voice, look, and feel, you will probably disappoint and frustrate your customers. Doing business online requires integrating customer communication across online, offline and retail sales channels. Whether your customers want to reach you by telephone, come into your store or visit your website, your company needs to be prepared to serve them.

Since so many furniture shoppers will visit your website before ever visiting your store, here are a few questions that should be considered:

• Will their online experience draw them into your store or "scare" them away?
• Will your online showroom provide as good of an experience as your physical showroom? Think about your merchandise selection, product display, sales assistance, and advertising.
• Will your online merchandise offering be better than, as good as or worse than your in-store offering?
• Will your website communicate the excitement of your current sale event, and conversely, will your showroom convey the excitement of your website and email marketing?
• What kind of experience will your website visitors have when they call your store?
• Are your salespeople prepared to serve customers over the telephone and via email?
• How will you communicate prices to your website visitors?
• Will your showroom and store employees encourage guests to sign up for exclusive offers by email?

At FurnitureDealer.net, we are committed to helping our clients “think outside the retail box” and achieve success as multi-channel furniture retailers. We challenge assumptions and help create custom multi-channel business strategies for their sales, merchandising, advertising, and in-stores functions. We don’t just build websites. We get to know our clients, learn about their unique business challenges and objectives, and become their partner for change and success. We bring an understanding of the online furniture retail opportunity that is unmatched in our industries, and comes from our extensive experience working closely with so many great furniture retailers. We learn from our clients and share the collective knowledge and new insights across our network of clients. Our never ending desire to learn and improve, combined with our commitment to the success of our clients is the ultimate win-win solution.

FurnitureDealer.net helps Furniture Dealers leverage their core competencies into a winning multi-channel internet and retail store strategy.

Salespeople

Our website becomes an incredible resource to help furniture salespeople and designers do their jobs and serve their customers. A FurnitureDealer.net is built specifically for furniture salespeople and customers.

• It provides a vast array of product selection and information across key suppliers.
• It offers both powerful keyword search and guided navigation tools to help find products according to features and preferences.
• It offers email a friend and save to favorites features to save and provide information to clients.
• It allows for instant side-by-side comparison of products to quickly answer questions.
• It provides coordinating items with every item to show coordinating options and choices.
• It links to third party supplier websites.
• It can link to powerful online tools such as an interactive room planner and fabric draping of custom upholstery.
• We provide ongoing training and support of selling managers and salespeople.
• The website allows customers to contact the store by email, and the inquiries provide all the customer and product information as well as a link to the exact products to help the salesperson efficiently expertly respond to the customer.
• The site comes with helpful customer tracking tools that allow managers assign leads to salespeople, and salespeople track the status of leads into conversions.