Website Analytics: Monitor, Measure, Understand, and Improve.

Actionable insight into your advertising and website design

We install the impressive Google Analytics software on your Silver 4500, Gold 4500, Gold Exclusive or Platinum website, allowing us to to see how your visitors interact with the site. You will be able to track and monitor online customer activity, including traffic, visitors, page views, time spent on the site, bounce rate, and much more.

Improve your site and increase marketing ROI.

See which keywords people entered into the search engines before coming to your site. View the sources of your traffic to see which are coming from search engines, which are coming from your marketing initiatives and which are being referred from other websites. Identify where (which cities and states) your visitors coming from. See which pages people entered through. See how well your advertising programs are working. See which products and pages get viewed most frequently.

Google Analytics is a true power tool that allows you to look at specific time periods from one day, one month, to any date range you specify. You can compare one date range to the previous month or year. You can search within a report to find all the results that contain a variable, and can filter out a variable. You can cross reference multiple variables with each other.

Setting Goals – If you can measure it, you can improve it. Our goal is to turn site visitors into store opportunities, so we track the number of inquiries the site generates. We also track the number of visits the website sends to the online credit aplication. We track how many times people register or sign-up to receive special offers from your company by email. We also track the number of items your visitors save to their favorities or add into your site wishlist.

Comparing Date Ranges – Analytics allows you to quickly and easily compare how your site is doing relative to a different point in time. You can compare two different time periods and chart them instantly with the click of your mouse.

Deep Geographic Data – You can now see how your site is performing in a variety of metrics by city or country.

Navigation Summary – This report shows how users maneuver through your site. For example, you can see where users go from the homepage, or how most of them get to your contact us page.

A Customizable Dashboard – You get to create a personalized "home page" on Analytics with executive summaries of all your favorite reports right there. With the totally customizable Dashboard any report can be added and arranged via drag and drop functionality.

Site Overlay – This feature opens up individual pages from your site, and allows you to mouse over your links and see how much they are being clicked on and whether they ultimately lead to goal conversion.

Email Reports – If you or your superiors prefer to receive reports in email rather than having to login and track things, we can setup Analytics to email reports and schedule when and to whom they will automatically be sent.

Keyword Source – Knowing how customers find you is one of the most important questions in sales and marketing. Google Analytics tells you what search keywords people are using to find your site.

Referring Sites – You can not only see traffic, but goal conversion on the sites sending traffic to your site. Thus, you can get a read not only on the number of visitors a link partner is sending, but the quality of the traffic.

Exclude Internal Traffic – Chances are you and your employees spend more time on your site than anyone else, which can skew your data if it’s not excluded. To make sure it’s not counted, Google lets us filter out traffic from IP addresses that are internal to your company.

Search Engine Traffic – Knowing which search engines are sending the most traffic and how well its converting helps us optimize Search Engine Optimization (SEO) efforts. We can see how much of your traffic is coming from Google, Yahoo, MSN, AOL Search, Ask, and all the other search engines.

Top Content – Google Analytics tells us how many times each page on your site has been viewed, how much time the average visitor stays there, and how many people leave your site after visiting that page.

While an incredible number of tools and options area available, Google Analytics provides a handy “About this Report” feature for every option. It is a very well done way to learn more about how to use what you are looking at.

Attract more of the traffic you are looking for and turn more visitors into customers. We set goals, landing pages, most viewed products and content.

Make informed site design improvements, drive targeted traffic, and increase your conversions and profits.

Monitor search engine optimization and identify opportunities for improvement.