Content Library
Product Content Management
We have assembled the most useful product information in the furniture industry. Our product content library consists of pictures, descriptions and product information that is unmatched in the industry. Content creation and management is not only a lot of work and expensive to do, but it is very difficult to do well. Why spend tons of money creating and managing your own product information when you can license it from FurnitureDealer.net?
Our content is highly optimized for fast web downloads - even from dial-up internet connections.
Shopping for furniture is an information intensive and highly visual process. We consider content creation to be a strategic function and take it very seriously. As a result, our websites are truly useful, our search results are highly accurate, and it's easy for our site users to not only find what they're looking for, but also get the information they need to evaluate, compare and choose. Without high quality product content, it is almost impossible to have a high quality online user shopping experience.
We have created and maintain product content from over 120 furniture brands and are expanding for our clients on an ongoing basis.
We have developed a proprietary copyrighted data structure for furniture.
The FurnitureDealer.net content contains detailed information and photos from key vendors. We work together with our retail clients to customize the product assortment for the online store around key common vendors and products. We develop and maintain this product information so our clients don't have to. For a list of current manufacturers we have content for, Click Here.
We are actively looking for new partners
If you are a manufacturer and want to arm your resellers, their salespeople and their customers with more and better information about your products, than we may be able to help. We can help you get your entire product offering in front of furniture shoppers. We can help you really tell your product story, about why your products are unique and compelling. We need your help. We need good quality photographs and well written item descriptions and "copy." We need dimensions and scale drawings. We need construction detail images, finish and fabric photos and more. In the ideal case, we will have multiple item photographs from different perspectives and in each configuration/color. We will also have room setting images that inspire consumers. Our site is designed to accommodate shoppers who know what they want with item searches, and those who will know it when they see it with room setting photos. If you help by providing content, we can inspire furniture shoppers. Our website is an ideal way for you to showcase your products and help sell them.
Database and Data Structure
Shopping for furniture is far more complicated than shopping for nearly any other product. Compared to many other types of products, furniture products are complicated, customizable, and big ticket or expensive. Creating a useful website that actually helps consumers shop for furniture and retail salespeople sell furniture requires an in-depth understanding of our products.
FurnitureDealer.net has spent hundreds of hours developing a proprietary copyrighted data structure for furniture products. We start by normalizing and standardizing certain fields of information. This allows us to perform highly accurate search results within our product catalog. We have created 214 standardized product types. Each furniture product type then has its own set of features and attributes assigned to it. The attributes for a sofa will include such things as spring construction and fabric color, which will be quite different for a bookcase which will include such things as wood type and number of shelves, which will be quite different than an armoire which will include such things as TV or Computer Ready.
Product Information Library
After normalizing and standardizing the data, we concentrate on creating high quality online product presentation displays to help and assist customers in researching about furniture products before they call or come into your store. We help generate leads from your website through product presentations to your retail store.
Research - When we collect information about products, we visit showrooms, take photos, visit websites, and go through printed catalogs, price books, training materials and more. Our hope is to create the most comprehensive and useful product information library.
- Creative Copy - We write creative copy where descriptions are needed. While searching requires standardization, human readers desire well-written descriptions of items, construction, warranties and more.
- Keyword Enriched - We also try to incorporate keyword information into our descriptions. Whether a customer is searching with the word sofa, couch or davenport, we want them to find our product. This requires a lot of thought and energy.
- Product Item Association - You will see on our website that we maintain the associations for items within a collection. Every single item on our site has an association with every single other item from the same collection. This is important because a customer may be looking for matching or coordinating items.
Furniture Content Management Software
When we implemented our first commercial website, we engaged a consulting firm to help us identify the best content management software available to create and manage our furniture product information. After an exhaustive search, they were unable to find anything that was furniture specific. We have developed our own proprietary furniture content management application, which has been refined and continues to be used today.
Brands in Our Content Library